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BAO

Food service business
The client

BÁO is a modern Asian street food identity designed to grow from a single food cart into a recognizable restaurant brand.

The challenge
  • Working with only a name and main entree
  • No branding assets
  • Not yet established
  • Allowing ReRock full creative control for branding direction
The strategy
  • Design a color + typography system
  • Design an emblem that translates across various formats
  • Provide client a logo deck and usage guidance
BAO

Work

A selection of delivered assets and key moments from the system.

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Outcome

Established a scalable visual identity designed to support future business growth.

BAO now has a cohesive brand system that extends beyond a logo into a recognizable visual identity. The typography, emblem, and color system provide a consistent foundation for future applications including packaging, signage, merchandise, social media, and marketing materials as the business expands.